One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. SSL certificates create a foundation of trust by establishing a secure connection. To ensure visitors their connection is secure, browsers provide visual cues, such as a lock icon or a green bar. SSL certificates have a key pair: a public and a private key. These keys work together to establish an encrypted connection. The certificate also contains what is called the “subject,” which is the identity of the certificate/website owner. Once you receive the SSL certificate, you install it on your server. You also install an intermediate certificate that establishes the credibility of your SSL Certificate by tying it to your CA’s root certificate.